Brand and film partnership marketing seems more integrated than ever
before. In many cases, brands are taking on
the personalities of the movies, actually enacting the ethos of the films in their
marketing and product experiences.
Can Iron Man save a brand? Robert Downey, Jr. tapped
for HTC ads.
http://gigaom.com/2013/08/12/can-iron-man-save-a-brand-robert-downey-jr-tapped-for-htc-ads
http://gigaom.com/2013/08/12/can-iron-man-save-a-brand-robert-downey-jr-tapped-for-htc-ads
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