Section B: Institutions and Audiences Revision Booklet

If you click the following link you can download the revision booklet I made for my Year 12s for Section B: Institutions and Audiences.

http://speedy.sh/HKsbA/Revision-20Booklet.pages

Remember, you will need:

• Two case studies of institutions: one major, one independent
• Examples of films from each you can confidently refer to

Good luck for tomorrow!!

I&A - Brand and film partnership (Media ownership)

Brand and film partnership marketing seems more integrated than ever before. In many cases, brands are taking on the personalities of the movies, actually enacting the ethos of the films in their marketing and product experiences.

Can Iron Man save a brand? Robert Downey, Jr. tapped for HTC  ads.
http://gigaom.com/2013/08/12/can-iron-man-save-a-brand-robert-downey-jr-tapped-for-htc-ads

I&A - Marketing Strategies

The following article is useful for understanding marketing strategies in film distribution:

Marketing Lessons From 2013's Blockbuster Movies
http://www.entrepreneur.com/article/227105#ixzz2ryW1VsEx 

I&A - Past Paper Questions

Here are the past exam questions I've managed to find on the 'I&A' section of the AS exam.

If you notice, there's been a trend of questions around the impact of technology... There's not been a production/distribution question since 2009 - it could come up this year. However, this is purely speculation! Make sure you revise all of these areas:

• Discuss the ways in which media products are produced and distributed to audiences, within a media area which you have studied. (Jan 2009)
• How important is technological convergence for institutions and audiences within a media area you have studied? (Jun 2009)
• “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement? (Jan 2010)
• What significance does the continuing development of digital media technology have for media institutions and audiences? (Jun 2010)
• Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area. (Jan 2011)
• “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied? (Jun 2011)
• To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? (Jan 2012)
• “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? (Jun 2012)
• What impact does media ownership have upon the range of products available to audiences in the media area you have studied? (Jan 2013)

Mr Bunce will have already covered a lot of this, but I will try to cover as many of these as possible on Thursday in our double. Anything we don't have time for I will add to the revision sessions!

May the Fourth be with you...

Happy Star Wars Day!

Here are some reasons I like Star Wars:

1. Robots that talk like Hugh Grant. 
2. Lots of fluffy creatures. 
3. Trusting said creatures to hold dangerous weapons. 
4. Colourful lasers that make a satisfying 'whoosh' sound. 
5. Discovering that lines in the sky means you're going really fast. 

On reflection, I might watch Star Wars today. 

In all seriousness, the originals are a classic example of ground-breaking films, and fantastic examples of experimentation with technology and special effects in cinema - a must-see for film students!

I&A - Revision Activity: Marketing

Go to the following link:

www.launchingfilms.com/releaseschedule

Choose a film that has either been released this week or is just about to be released. Research as much about the marketing strategy for that film as possible. 

Ways to market a film:

• Posters
• Trailers
• Online and mobile content
• Special Screenings/Premieres
• Interviews/ articles
• Merchandising
• Festivals/ Awards

I&A - British film-making sees decline

A good article to read for 'Audiences and Institutions':

http://www.bbc.co.uk/news/entertainment-arts-25977033